Thursday, September 11, 2003

Redesigned 'TV Guide' hits stands

The Associated Press

A redesigned TV Guide magazine hit newsstands this week as the publisher of the 50-year-old title struggles to revive the brand.

The magazine carries a new logo, an expanded movie guide on salmon-colored paper, shorter articles, more viewing recommendations and easier to read prime-time channel listing grids.

The magazine also has a new slogan: "We see everything."

The circulation of TV Guide has fallen dramatically, from more than 19 million in the 1970s to about 9 million today.

Much of that decline came after the company that publishes the magazine was bought in 2000 by Gemstar, a company known for its vision of a world where people got channel listings and recommendations from an interactive programming guide instead of a weekly magazine.

"We stopped soliciting new subscribers and reduced the number of copies we put out on newsstands," said John Loughlin, president of the TV Guide Publishing Group. "They never rejected the product. We stopped marketing it to them."

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