Cincinnati's Jack Rouse Associates has helped put a new spin on historic Lambeau Field in Green Bay, Wis. Next year, it hopes to do the same with Cincinnati's much newer Great American Ball Park.
The downtown firm designed the Lambeau Field Atrium, a fan entertainment area attached to the remodeled home of the NFL's Green Bay Packers. Exhibits include a timeline "journey through Packer history," a mini-weight room for children, a locker-room exhibit featuring personal effects of Packer Hall of Famers, and video presentations of recent Packer highlights.
"This kind of highly interactive, high-energy experience is becoming a must-have for progressive stadia," said Amy Merrell, Rouse's chief operating officer.
The company also is working for the Reds, helping to design a museum, hall of fame and retail store along the Main Street side of the ballpark.
The goal is to lure fans to arrive early, stay late and even visit the complex on days when the Reds aren't playing.
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