Tuesday, August 12, 2003

BeachBlonde lets lemon do the lightening


Real Trial

By Joy Kraft
The Cincinnati Enquirer

We're sending our volunteer Fashion Panel members to the shelves from time to time to test whether advertised beauty products live up to their promises. Here's what Sara Steinbeck discovered about one highlighter.

Product: John Frieda's BeachBlonde Lemon Lights Fresh Squeezed Highlighter for hair.

Promise: Naturally lightens hair in sunlight, creating subtle highlights without peroxide.

Tester: Sara Steinbeck, 16, sophomore at Anderson High School, Anderson Township.

Search: Easy to find at Target.

Cost: $5.99.

Ease of use: "Easy-to-follow" directions to dispense gel into hands and smooth over surface of dry or damp hair, then allow to dry in the sun for all-over subtle lightening.

Performance: "Product performed very well. One thing I didn't like was that it had a goopy consistency which made it a little messy to use. My hair was lightened, but it didn't exactly lighten all my hair. It gave me highlights."

Results: "I liked the natural-looking highlights. There was no harsh change you get with products containing peroxide."

Rank: "On a scale of 1 to 10, I give it an 8."

Re-use? "I would probably purchase it again, considering it was fairly inexpensive. It would be good to use on a beach vacation."

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E-mail jkraft@enquirer.com




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