Tuesday, June 24, 2003

What's the buzz?

Heartburn relief free for 24,000

By Cliff Peale
The Cincinnati Enquirer

When it comes to heartburn, Cincinnatians can be grateful. They could live in Charlotte, N.C.

Charlotte is the No. 1 city in America most affected by frequent heartburn, while Greater Cincinnati ranks No. 21, according to the National Heartburn Alliance.

Procter & Gamble Co. is promoting the survey as part of its release of a new over-the-counter version of Prilosec.

The U.S. Food and Drug Administration Friday approved Prilosec for nonprescription sales for treatment of frequent heartburn. In each of the top 24 cities, 1,000 people who enroll will receive a free 14-day supply of Prilosec, P&G said.

For information or to register for the BurnTown Challenge, visit www.burntownchallenge.com.

P&G also said it has not yet set the price for over-the-counter, but it would be less than $1 a pill and less than the national average insurance co-payment. The usual dosage is one pill per day for 14 days.

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