Sunday, May 25, 2003

What's the Buzz?

Bounty brand expanded

Will consumers clean dishes, counters and even bathrooms with a paper towel?

That's the billion-dollar question at Procter & Gamble Co., where Bounty already is one of the company's dominant brands, with sales topping $1.5 billion a year and garnering a near 40 percent market share.

But "task expansion" is the watchword in P&G's family-care offices off Center Hill Avenue. It plans to keep expanding Bounty by capturing more than three-quarters of the category growth.

To that end, P&G last week launched its first mainline paper improvement in a decade. The new manufacturing process should make Bounty absorb more liquid without adding more cost, said Nancy Swanson, vice president of North American Family Care at P&G.

"If we could replace rags and sponges, that would be the place to be," Swanson said.

The unit is rolling out several other new products, including Bounty Activity Prints, a placemat-sized sheet with children's games on it, and Charmin Scents, the first scented bath tissue from P&G.

Cliff Peale

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Business notes
What's the Buzz?