Sunday, May 25, 2003

Business notes

Bella Luna serving Italian on a budget

An eatery that bills itself as a "traditional Italian restaurant in a nontraditional setting" is serving up everything from appetizers to zuppa in Linwood.

Bella Luna is the latest restaurant venture of Harry Stephens, who owns Harry's Hometown Diner in Alexandria. His new establishment aims to please diners with modest to moderate budgets. Menu items include seafood, chicken, pasta, pizza, veal and pork. Desserts are homemade, and there's a selection of wines and a bar.

Bella Luna is at 4632 Eastern Ave. and is open 4:30-10 p.m. Tuesday-Thursday, 4:30-11 p.m. Friday-Saturday and 4:30-10 p.m. Sunday.

Information: 871-5862.

Flerlage Marine adopts new title

A longtime Cincinnati boat dealer has changed its name.

Flerlage Marine, at Four Seasons Marina, 4609 Kellogg Ave. in Columbia Tusculum, is now Sea Ray of Cincinnati.

"The Sea Ray brand name and its reputation are representative of the customer service focus that Flerlage Marine has developed over the past decade," said Ed Alf III, company president.

Alf said Sea Ray boats, which range from 17 to 50 feet, account for 80 percent of the company's business. The dealer will continue to sell other brands that complement its mainstay, such as Boston Whaler, Princecraft and Tige. Inventory also consists of used craft.

Flerlage Marine was established in 1947 and has represented Sea Ray since 1974. Last year it earned the Sea Ray Top Ten Customer Service Award.

Information: 871-5555 or

Faux-fur business finalist for award

Donna Salyers' faux-fur company has been recognized for the quality of its online merchandising.

Covington-based Fabulous-Furs is a finalist in the "I.Merchant" awards for 2003, sponsored by trade journal Catalog Age. The Fabulous-Furs Web site is designed and administered by DM Insite.

According to Salyers, 16 catalog companies were chosen as finalists in all categories. Her company's competition in the consumer soft goods division consists of Orvis, eBags, Gardener's Supply and Dutch Gardens. Finalists in other categories include The Sharper Image, Magellan's and Musician's Friend.

Winners will be announced June 3 at the Catalog Conference in San Francisco. Fabulous-Furs is at 601 Madison Ave.

Information: 859 982-3300 or

Bistro spices it up with Far East food

There's a taste of the Far East at Pfeiffer Commons in Blue Ash.

Dragon City Bistro and Sushi Bar has opened in a 1,800-square-foot space in the shopping center. The Everest Group/TCN Worldwide was responsible for the lease agreement.

Dragon City, which opened April 23, features Chinese and Japanese cuisine for dine-in or take-out. Hours are 11 a.m. to 11 p.m. Monday-Thursday, 11 a.m. to 11:30 p.m. Friday-Saturday and noon to 10:30 p.m. Sunday. The restaurant is at 5889 Pfeiffer Road.

Information: 791-8687.

Ad agency places in worldwide contest

Local ad agency Inex Design is a bronze medal winner in the 2003 international Summit Creative Awards competition. The company was recognized for its business-to-business print advertising and its Web design.

"We couldn't be more thrilled by this outcome," said firm co-founder Lynn Weil. "However, our primary goal is not to win awards but to win sales for our clients at the lowest possible cost."

Weil said he believes the firm's mindset was what distinguished it from the competition.

The agency was founded in 1998 by Weil and Doug Wernke and is headquartered at 3805 Edwards Road in Norwood.

The Summit Creative Awards were created in 1994 to recognize exceptional work by advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less.

Information: 533-0007 or

Roto-Rooter joins concierge program

Cincinnati-based Roto-Rooter will be part of Coldwell Banker West Shell's Concierge Program for new Tristate homeowners, representatives for the two companies announced. The agreement calls for Roto-Rooter to offer drain-cleaning and plumbing services to Coldwell Banker West Shell clients.

The real estate and mortgage company maintains a roster of preferred service providers for its clients, who often are new to the area and don't know whom to call for household repairs.

"When it comes to plumbers, our clients want professionalism and reliable service from a company they can trust," said Kathy Overstreet, vice president of administrative services for Coldwell Banker West Shell.

Founded in 1954, Coldwell Banker West Shell has grown to a network of 14 offices and 750 agents in the Tristate. Roto-Rooter, established in 1935, is a wholly owned subsidiary of Cincinnati-based Chemed Corp.

Information: 794-9494 or

New service uses ingenuity to advise

A former Procter & Gamble brand builder has established Ingenuity Advisors, a new strategic management and marketing advisory service in Blue Ash.

"My goal is to help companies reignite business growth amidst increasing competition and economic uncertainty," said Jeffrey Goldstein, who has 15 years' experience in consulting as well as in brand management with P&G.

Goldstein said his firm has three primary areas of specialization: strategic insight, advanced branding and marketing, and new product and service innovation.

Information: 563-3055.


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