Sunday, April 27, 2003

Internet has multiplied audience for 97X

For years, 97X owner Doug Balogh struggled with his station's weak signal, which barely makes it into Cincinnati.

"If I knew then what I know now, I wouldn't have spent all that money, all those years on all those engineering studies," he says.

The solution: the Internet.

In 1995, the station launched its Web site: Since 1998, WOXY has been broadcasting on the Internet, allowing anyone with a PC to tune into the station from anywhere in the world.

It's been a boon to office workers in downtown Cincinnati and Dayton, but it also allows the 20 years' worth of the Tristate's college alumni - the station's core audience - to tune in.

"We get e-mails from Taiwan and dozens of other countries, and that's kind of fun and cute," he says. "But we have huge pockets of listeners in midtown Manhattan, Chicago, Washington, D.C., Los Angeles."

Balogh estimates that as many as 12 million people in North America "fit the exact profile of the people who listen to the station."

In 2001, 97X's Web page clocked 33,460,341 hits. In 2002, that number soared to 53,193,958. For the first three months of 2003, it was 20,492,391 hits, almost double last year's rate.

Larry Nager

OTR rehab gathering steam, ideas
Council committee investing in arts development
Arts-related rehab nationwide trend
Is Cincinnati 'ready' to rehab?
'Creative' recommendations from Cincinnati Tomorrow
Old-fashioned radio station plays the future
Shows cover more than rock 'n' roll
Hollywood scripted the 'Future'
Internet has multiplied audience for 97X
The heart of CCM's guitar program
DEMALINE: The arts
Series lineup includes Bennett, Vereen
'Touched by an Angel' truly effected change
Sale will follow the flower show
Get to it!

Couple crazy for Patsy Cline
He's found the ticket to great memories
New Year's resolutions being kept
KENDRICK: Alive & well

Times columnist finally eats his words
Chefs put a little spring in their menus

Guitars, CSO fail to ignite passion
CSF's 'Tartuffe' stumbles about in its darkness