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Monday, April 7, 2003

Letters probably won't work, but why not?



Only a select few shows in TV history have been saved by viewers' grassroots campaigns.

Fans of Roswell, a teen sci-fi drama, helped convince UPN executives to pick up the 2-year-old series canceled by WB by mailing them roughly 12,000 bottles of Tabasco sauce, a favorite food of the alien characters.

In 1983, fans reversed network decisions to drop Cagney & Lacey, CBS' Tyne Daly-Sharon Gless police drama, and St. Elsewhere, NBC's low-rated hospital drama.

Recent campaigns for many other series - notably Once and Again, Nothing Sacred and Now and Again - failed to resurrect them. Networks may receive thousands of letters, but that number translates into only a tiny fraction of one ratings point. A ratings point represents more than 1 million TV households.

- John Kiesewetter




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