Tuesday, March 11, 2003

Morning Memo

Hot tips & news to start your business day

Today's number: 222

Americans on Forbes magazine's billionaires list, holding 47 percent of the wealth of the 476-member global group; but U.S. billionaires collectively lost $98 billion last year.

Today's career tip

Give up on trying to fight or compete with a customer's stress - particularly if that customer is a woman, Mary Lou Quinlan says in her book Just Ask a Woman. "The question for an effective marketer is how can you even begin to connect effectively with women if their stress gets in the way," she says. "If your product contributes to her streets because it's complicated or undependable, she will select one of the many competitive choices available to her."

Today's mover

Paul M. Brunner has been named senior vice president at Fifth Third Bank. Brunner manages the staff that develops and executes sales strategies to acquire new financial institution business for Fifth Third Bank Processing Solutions, which serves financial institutions throughout the United States and in 23 countries. He joined Fifth Third in 1998 as chief financial officer for the retail banking group. He received his bachelor's degree in business from Indiana University.

Today's money tip

Most employee stock options are "nonqualified," and exercising them might twice trigger income taxes.

First, you recognize ordinary income on the difference between the option strike price and the stock's fair market value on the date you exercise the option. That's because the discount was part of your compensation.

If the stock is held and sold later at a profit, capital gains taxes are then due.

Today's company: Beacon Orthopaedics & Sports Medicine

BODY BENEFITS: Established in 1996, Beacon maintains nine offices in Greater Cincinnati and employs 11 physicians and a large number of medical professionals and support staff.

COMING TOGETHER: In late March, Beacon will open a new facility in Sharonville that will consolidate its Springdale, Evendale and Montgomery practices and provide system-wide MRI, Dexa scan and outpatient surgery services. The new single-specialty center is envisioned as a facility for the entire family as well as athletes and coaches. It offers rehabilitation, chiropractic treatment, massage therapy and custom-designed orthotics. Patients will come from all over the United States as well as from the Tristate.

SPORTS LINK: Adjacent to Beacon's new center is its affiliate, Champions Baseball Training Academy. The academy, which aims to help players of all ages and levels improve their skills and knowledge, offers lessons, clinics and camps. Its programs were designed with the help of major league players, coaches and medical professionals.

McDonald's adds Web access to combo meal
Interest rates could tumble
P&G won't put ads on TV first 2 days of war
P&G rejects Michael Savage show
`Playboy' covers going on U.S. Playing cards

Ohio home-care company grows
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Morning Memo: Hot tips & news to start your business day

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