Thursday, February 20, 2003

Dealership puts name on amphitheater

The Associated Press

COLUMBUS - A family-owned car dealership has purchased the naming rights to an outdoor amphitheater whose loud concerts often upset nearby residents.

Polaris Amphitheater now will be known as Germain Amphitheater.

Terms of Germain Motor Co.'s five-year deal with venue owner Clear Channel Entertainment were not disclosed. Rick Germain, general manager of the dealership, said the agreement is similar to other Clear Channel amphitheater deals.

Verizon and UMB Bank each are paying $500,000 a year for the naming rights of amphitheaters in Kansas City, Mo., and St. Louis, respectively.

The Columbus amphitheater opened in June 1994 near a residential area in suburban Westerville, which has an ordinance limiting the noise that can come from the amphitheater.

The amphitheater hosts 30 to 40 concerts each year by a variety of acts. This year's performances include Pearl Jam, Alabama and James Taylor.

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