Thursday, February 20, 2003

Morning memo


Tips and news to start your business day

Today's number: 1 million

New fourth-quarter U.S. subscribers to Deutsche Telekom AG's T-Mobile USA cell phone service, which uses Catherine Zeta-Jones in its ads, taking its U.S. subscriber total to 9.9 million at the end of 2002.

Dow Jones News Service

Today's mover

David Snyder has been named vice president at Fifth Third Bank. Snyder manages a group that provides technical assistance to the application development staff and advises Information Technology on computing technology. He previously worked for Affiliated Computer Services at Wright-Patterson Air Force Base in Dayton. He attended Ohio State University.

Shirley Dees

Today's money tip

Don't buy a stock just because it has a low price-to-earnings ratio.

Its valuation may be low for a reason - uch as low growth prospects. Also look at its PEG, the P/E divided by the long-term growth rate. For example, a company with a P/E of 40 and a growth rate of 23 percent has a PEG of 1.7. A PEG close to 1.0 means the stock is trading in line with its growth rate.

Amy Higgins

Today's career tip

Looking or thinking about a new career, company or line of work? Housekeeping has real potential, say Barbara Ehrenreich and Arlie Russell Hochschild, authors of Global Woman: Nannies, Maids and Sex Workers in the New Economy. Housekeepers are no longer hired just by uppercrust Americans. "There is every reason to think that Americans will become increasingly reliant on paid housekeepers," the two contend. "For one thing, there is no reason to expect that men will voluntarily take on a greater share of the burden, and much of the need for paid help arises from their abdication."

John Eckberg

Today's Company: Interbrand Hulefield

Celebrating Seven Decades: 1934 saw the launch of Hulefeld Associates, a design firm founded by Frank Hulefeld. For decades the company influenced the way that packaging and promotional design is developed in the Midwest, and worked with such consumer goods corporations as Procter & Gamble and The Kroger Co. Hulefeld retired in the early 1970s, passing the baton to second- and third-generation management.

Brand New Family: In 2000, the company became part of Interbrand, a New York-based branding consultant with clients worldwide. Hulefeld's packaging expertise and knowledge of regional and national markets complemented Interbrand's other discplines.

Shelf Life: Interbrand Hulefeld's consulting relationships over the years have launched and repositioned a variety of popular consumer brands and nurtured the development of many private label store brands. Most recently, the firm has helped Procter & Gamble promote a global Crest redesign.

Selling Globally, Acting Locally: Based downtown, Interbrand Hulefeld employs more than 50 people. Its involvement in the community includes providing mentoring and internships to young design talent and offering its services to such city-based organizations as the Anthony Munoz Foundation, Cincinnati Wine Festival, and Back To Broadway.

Jenny Callison



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