Thursday, September 26, 2002

TV, radio ads recruit minorities for police force




By Jane Prendergast, jprendergast@enquirer.com
The Cincinnati Enquirer

        The Cincinnati Police Department has gone prime time on network TV stations with its effort to make the force more diverse.

        Two new commercials advertising the department's October recruit exam started airing this week on networks and cable.

        It's the first time veterans can remember the force going so high profile to boost recruiting. It comes in the wake of a Justice Department civil rights investigation of Cincinnati police and settlement of a federal lawsuit alleging decades of discrimination against blacks in the city this year.

        City officials showed the commercials Wednesday at City Hall. Their theme: “Take the test — police work is a way to make a difference.”

        They show a black woman saying she took the test to be a good role model for her daughter. A white woman says she took the test as a way to make a difference in her neighborhood. Their civilian clothes morph into uniforms with badges as the commercial continues.

        Mayor Charlie Luken and City Manager Valerie Lemmie said the effort isn't just to target minorities, but to increase the quantity and quality of all recruits who sign up to take the Oct. 26 test.

        The 1,020-member force is about 30 percent African-American and about 20 percent female. A 20-year-old consent decree dictates each recruit class be one-third minority, which has resulted in a more diverse police force than many other similar-size cities.

        The commercials, with three radio spots, cost about $65,000 to produce. The department will spend about $210,000 more on airtime.

        There are more ways to sign up than ever: at the city's Human Resources office, 805 Central Ave., suite 200; by phone, 352-2971, where someone will take your address and mail an application; at any one of the five districts; and at www.cincinnatipolice.org.

       



Convention center expansion has money issues
Mount Rumpke's owners squeezed for space
What a dump: Some make a stink
Accused killer wants search voided
Anti-abuse class put in schools
Flag dragged, but no arrests made this time
Kentucky physician accused in drug case
Obituary: Katharine Thomas Nyce, arts advocate
Police unit assigned to all home invasions
Tristate A.M. Report
- TV, radio ads recruit minorities for police force
PULFER: 'It's my name'
RADEL: Big Red Machine
42 homes pegged for buyout
Co-founder of Sorg Opera, others win arts awards
Retired firefighter still helps out
Sheriff: Nursing license fake
Training center to ease pressure
West Chester barn will be preserved
Doomed Ohioan denies guilt
Lawyers oppose IQ as sole factor in assessing mental retardation
Truants' parents may be charged
Water park fire accidental
Airport security director named
Anti-porn groups link up to fight adult businesses
Kentucky News Briefs
Lucas named on 'dirty dozen' list
Officer accused of DUI quits
Patton accuser vows fight
Prosecutor seeks death penalty in stabbing case
Waterfront gets a splash of history