Thursday, August 15, 2002

Tech college seeks new image

But first, N. Ky. school needs a snazzier name

By Kristina Goetz,
The Cincinnati Enquirer

        FORT MITCHELL — So, what's in a name?

        A mouthful for the Northern Kentucky Community & Technical College District.

   Below are the 18 suggestions still in the running to become the new name for the Northern Kentucky Community and Technical College District:
   Kentucky Ridge
   New Horizon
   North Star
   River Cities
   River Hills
   River Valley
   Two Rivers
        That's why school administrators sought input in May to change the name to a catchy phrase — followed officially by “Community and Technical College” — that says something about the developing institution's location and the mission to educate its 2,145 students.

        Four hundred letters soliciting suggestions were sent out over an eight-county region with these rules:

        The name must conjure the school's place in higher education.

        Names after living individuals or politicians are not allowed.

        “What I want everyone to recognize is that we're a separate entity from Northern Kentucky University and that we provide open access to all sorts of education opportunities,” said Ed Hughes, president and chief executive officer.

        Officials have whittled the roughly 100 suggestions to 18 names and will host a panel of marketing experts next week to see if there's a possible winner.

        It would then be passed to the state governing board for final approval.

        “In the next 10 years, five years, that signature name, whatever it is, people will know it as Northern Kentucky's premier community and technical college of choice,” Dr. Hughes said. “You can get started with us and you can get a career with us.”

        Northern Kentucky Community and Technical College District was created as a result of the commonwealth's 1997 higher education reform act, which created a new community and technical college system. That system was made up of 15 technical schools and 13 community colleges.

        As part of the reform, the tech schools became tech colleges.

        In Northern Kentucky, three vocational schools became known as Northern Kentucky Technical College, a single institution with three branches.

        In 1998, the state's General Assembly authorized the construction of a new campus, which will be located on Mount Zion Road in Boone County.

        The president won't reveal his favorite name just yet. Dr. Hughes would say only this:

        “Whatever comes out of it, I'm sure it'll be the right thing.”


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