Friday, July 19, 2002

Graeter's ice cream featured in story

The Cincinnati Enquirer

        Graeter's ice cream is no longer Cincinnati's secret treat.

  To celebrate National Ice Cream Month, vote for your favorite Graeter's flavor. Results, along with an ice cream taste test, will be featured in Wednesday's Food section.
        Today's “Destinations & Diversions” section of USA Today features a story on the best regional ice creams in America, and Graeter's is one of the brands cited.

        The newspaper asked Ben Cohen, founding partner of Ben & Jerry's Ice Cream in Burlington, Vt., to name great places to buy ice cream, and he recommended Cincinnati, the home of Graeter's.

        “That's pretty bizarre,” says Rich Graeter, executive vice president of the company, on hearing that a competitor endorsed his product. “But what the heck. I'll take it.”

        The USA Today article is another scoop of national publicity for the Cincinnati ice cream maker.

        In May, TV talk show host Oprah Winfrey declared Graeter's the best ice cream she had ever tasted, which spiked mail-order sales for the company.


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