Cincinnati.Com
NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help
Currently:
37°F
Cloudy
Weather | Traffic
The Enquirer
HOME
NEWS
ENTERTAINMENT
SPORTS
REDS
BENGALS
LOCAL GUIDE
MULTIMEDIA
ARCHIVES
SEARCH
 
 TODAY'S ENQUIRER 
 Front Page 
-- Local News 
 Sports 
 Business 
 Editorials 
 Tempo 
 Home Style 
 Travel 
 Health 
 Technology 
 Weather 
 Back Issues 
 Search 
 Subscribe 

 SPORTS 
 Bearcats 
 Bengals 
 High School 
 Reds 
 Xavier 

 VIEWPOINTS 
 Jim Borgman 
 Columnists 
 Readers' views 

 ENTERTAINMENT 
 Movies 
 Dining 
 Horoscopes 
 Lottery Results 
 Local Events 
 Video Games 

 CINCINNATI.COM 
 Giveaways 
 Maps/Directions 
 Send an E-Postcard 
 Coupons 
 Visitor's Guide 

 CLASSIFIEDS 
 Jobs 
 Cars 
 Homes 
 Obituaries 
 General 
 Place an ad 

 HELP 
 Feedback 
 Subscribe 
 Search 
 Newsroom Directory 




 
Tuesday, March 05, 2002

RADEL: Post office thinks Ohio is Cleveland


'Greetings'

By Cliff Radel, cradel@enquirer.com
The Cincinnati Enquirer

map
        Cincinnati has been canceled by the post office.

        In the upcoming series of 50 “Greetings from America” postage stamps, Cleveland gets to put out the welcome mat for Ohio.

        Not Dayton or Columbus.

        Not Akron or Cincinnati.

        But Cleveland.

        The cash-short colossus to the north shows up on the 34-cent stamp in the series designed to tout tourism in all 50 states.

        The stamp — coming to a post office near you April 4 — resembles an old-fashioned postcard from the 1930s. The words “Greetings from OHIO” float above a modern image of downtown Cleveland dominated by two skyscrapers, Terminal Tower and the BP Tower.

        The scene prominently features a bridge of meager historical significance and a river that once caught on fire.

        The bridge — the multiarched Veterans Memorial Bridge — is on the National Register of Historic Places. But, this 85-year-old ode to steel and concrete is nowhere near as old, pretty or historically important as Cincinnati's John A. Roebling Suspension Bridge.

        Our 135-year-old landmark bridge — on the National Register a year before the Cleveland structure — is the prototype for the Brooklyn Bridge.

        The Cleveland bridge spans the Cuyahoga River. That stream was once so polluted it went up in flames.

        This then is what the United States Postal Service picked for a sheet of stamps that, according to the post office's spring catalog, “depicts the landmarks and recreational activities that make each state special to visit.”

        What was the post office thinking? To find out, I called Richard Sheaff, art director for the “Greetings” stamps.

        Speaking from his home in Scottsdale, Ariz., he noted that the stamp was not approved by the governor or Ohio's tourism division.

        “There was zero political consideration,” he said. “It was all just a matter of artistic merit.”

        And not because Cleveland's skyline is instantly recognizable.

        “Ohio is one of the ones that they were trying to figure out what kind of icon could be used,” said Don Smeraldi, the Washington-based spokesman for the “Greetings” stamps.

        Ohio does have an image problem in the icon department. The state has no Grand Canyon, no Statue of Liberty.

        The Buckeye State's image problem extends beyond stamps, statues and geography. Before the closing ceremonies of the Salt Lake City Winter Olympics, three American medal winners stood by a TV microphone clutcher.

        She looked into the camera and blabbed at length about two of the athletes' hometowns. Just about every detail was mentioned, except the towns' latitude and longitude. One athlete came from New York state, the other from California.

        Then the TV announcer turned to the third athlete. This is how she described her hometown:

        “She's from Ohio.”

        That's it.

        No city. No township. No county. Just Ohio.

        Now, on stamps, Ohio is Cleveland.

        If this image were just on a stamp, I might let it slide.

        But the “Greetings from OHIO” stamp will be enlarged and sold via the Internet. Online shoppers will find it on coffee mugs, tote bags, coasters, key chains and refrigerator magnets.

        All of these items, I'm sure, will be big sellers. In Cleveland.

       Columnist Cliff Radel can be reached at 768-8379; e-mail cradel@enquirer.com.

       



Pilots want to be armed in the air
Despite crashes, speed going up
Over-the-Rhine police plan will take steps at a time
Hospitals swamped in February; diversions set record
Reds' 'batter's eye' suite hopes to be a hit with fans
Spigot on increases may shut
Bat focus of beating-death trial
Church on Historic Register stands on brink of razing
Colerain planning to get more shopper-friendly
Council splits over spending of $50 million
Lebanon biology teacher organizing a debut venture
Little Miami schools in disrepair
Man gets 21 years in home invasion case
Xavier beefing up faculty, academics
Dayton seeks a police chief
Gambling proposal debated
Kentucky briefs
Newport on the Levee: Claddagh joins attractions
Referendum on Roach may not make fall ballot
State tourism council salutes Maifest
Tristate A.M. Report
- RADEL: Post office thinks Ohio is Cleveland
PULFER: Su's kids
Some Good News
WELLS: Ohio's fish

 

Latest Headline News
Updated Every 30 Minutes
AP TOP HEADLINE NEWS

Iraqi Official: 150,000 Civilians Dead

Sen. Allen Concedes Defeat in Virginia

Bush, Pelosi Hold White House Talks

Massive Recall of Acetaminophen Underway

Mubarak Warns Against Hanging Saddam

Bolton Unlikely to Win Senate Approval

AP: Startling Findings in Tillman Probe

Ed Bradley of '60 Minutes' Dies at 65

U.S. Rises in Auto Reliability Ratings

49ers Look to Relocate New Stadium



Cincinnati.Com
Search our site by keyword:  
Search also: News | Jobs | Homes | Cars | Classifieds | Obits | Coupons | Events | Dining
Movies/DVDs | Video Games | Hotels | Golf | Visitor's Guide | Maps/Directions | Yellow Pages

  CINCINNATI.COM  |  NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help


Search | Questions/help | News tips | Letters to the editors | Subscribe
Newspaper advertising | Web advertising | Place a classified | Circulation

Copyright 1995-2007. The Cincinnati Enquirer, a Gannett Co. Inc. newspaper.
Use of this site signifies agreement to terms of service updated 12/19/2002.