Neil Bush will be in Northern Kentucky later this month to kick off a new networking group of chief executive officers.

        Mr. Bush, a brother of President Bush, also will announce that his Internet learning company, Ignite! Learning, will set up an office in the Madison E-Zone in Covington. Ignite already is providing pilot software to two schools in Cincinnati.

        The new group, called the CEO Club, will have its first meeting Jan. 28 at the Metropolitan Club in Covington, featuring a speech by Neil Bush.

        Organizers said the group would concentrate on high-tech impact and on improving company performance through sharing information on common interests.

        “In business, when you're trying to have an impact on the community, it's relationships,” said Larry Savage, CEO of Humana Health Plan of Ohio Inc., one of several executives to commit so far. “It's how you get things done.”

        Dick Lynch, who is organizing the group locally, said several high-profile CEOs have signed up. Dues are $1,200 a year for general members, and $4,000 a year for advisory council members.

        Activities will include sessions for feedback and suggestions on problems that different companies might be having, Mr. Lynch said.

        Mr. Bush's Ignite! Learning is testing software in Shroder Paideia School and Nativity School in Cincinnati.

        The Web-based software takes into account how a student learns — through sounds, sights or numbers — and adjusts the interactive program accordingly, said Gini Browsh, an educational technologist at Cincinnati Public Schools, which oversees Shroder Paideia.

        “This is the direction we want to go,” she said. “We want it to be more interactive, to make the kids work for it.”

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