Friday, November 16, 2001

What's the Buzz?

P&G expands line with Wipesters

        Adding another line extension to its flagship Pampers brand, Procter & Gamble Co. has introduced Wipesters to store shelves across America.

        Cincinnati-based P&G introduced Bibsters disposable bibs earlier this year. Wipesters is yet another attempt to capitalize on the Pampers name and provide more revenue growth for a diaper business that has struggled the last several years.

        The unscented wipes obviously are targeted to the same audience that buys Pampers — mothers.

        They started shipping in September and are showing up in stores now, according to P&G. The tubs of 40 wipes should sell for between $1.99 and $2.39 each.

— Cliff Peale

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