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Saturday, November 03, 2001

Fuller gambles on single TV ad




        Courtis Fuller will talk to Cincinnati voters one last time Monday night in an unconventional two-minute spot on WCPO (Channel 9.)

        The one-time TV commercial — the first and only of his campaign — will air at 8:58 p.m., between Who Wants To Be A Millionaire? and Monday Night Football.

Fuller
Fuller
       
“You'll see a big difference between what we put on the air and the negative ads Charlie Luken has used to attack me,” Mr. Fuller said. “I'd rather have two minutes of substance than a week of negative, misleading ads.”

        Media consultant Scott Seidewitz said the ad was Mr. Fuller's idea. It's the first time a Cincinnati candidate has used such a spot, he said.

        It's a risky tactic. The message comes just hours before polls open. And Mr. Fuller is giving viewers just one chance to see his message. If they're slow on the clicker, it's lost forever.

        “That's why we're encouraging everyone to set their VCRs,” joked Mr. Seidewitz.

        Mr. Fuller is also running radio ads — mostly on urban music-oriented stations — urging voters to reject “negative, status quo politics.” The music in the background is Bob Marley's “Get Up, Stand Up.”

        Mr. Luken is launching a 30-second ad stressing his experience and endorsements.

        Final accounting: Mr. Luken has outpaced Mr. Fuller 5-to-1 in big contributions in the final days of the Cincinnati mayor's campaign, according to campaign finance reports filed by Friday.

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Check candidates and issues in four counties
        Mr. Luken disclosed contributions of at least $99,990 since Oct. 17. Mr. Fuller raised $19,000.

        The reports include only contributions of $1,000 or more and must be filed within two days of the deposit. They're on top of previously disclosed totals of $355,585 for Mr. Luken and $64,081 for Mr. Fuller.

        Mr. Luken's largest contributions were $37,750 from the Hamilton County Democratic Party and $10,000 from attorney Alan Statman.

        Mr. Fuller's biggest support was $5,000 each from the International Brotherhood of Electrical Workers and construction company owner Alex Warm.

        Council candidates bringing in big checks since Oct. 17 include Pat DeWine ($67,900), Chris Monzel ($31,625) and John Cranley ($23,750).

        Tall order: Democrat David Pepper will get a high-profile boost to his council campaign from former Sen. Bill Bradley on Sunday.

        Yes, the former basketball star, turned U.S. senator, turned presidential candidate. That Bill Bradley.

        Mr. Pepper's sister and campaign manager, Susan Pepper, said her brother knows the former senator through a college friend, and Mr. Bradley gladly agreed to come help.

        Mr. Bradley will speak at a campaign rally Sunday at 1:30 p.m. at Withrow High School.

       



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