Thursday, August 16, 2001

WLW pulls gag promo for bad taste

The Cincinnati Enquirer

        Just drop dead and win. But only if you're Cincinnati's 100th shooting victim of the year.

        WLW-AM (700) radio officials agreed Wednesday to pull that promotional pitch from the airwaves, amid criticism that it's in poor taste.

        “I called and they told me they're going to take it off,” Cincinnati Mayor Charlie Luken said Wednesday afternoon. “I'm glad. It's just bad taste.”

        The station had been heralding its newest contest by telling listeners, “Just be the 100th shooting victim in Cincinnati, and die from the gunshot, and you'll win a customized 700 WLW logo casket!”

        The Rev. Damon Lynch III, pastor of New Prospect Baptist Church in Over-the-Rhine, said pulling the ad was the right thing to do.


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