Saturday, August 11, 2001

Argosy looking for a new model




By Patrick Crowley
The Cincinnati Enquirer

        LAWRENCEBURG, Ind. — There she goes, the former Miss America, right out of a casino's advertising campaign.

        Argosy Casino has launched a national search to replace one-time model and former Miss America Heather French Henry in its advertising materials.

[photo] Heather French Henry poses in one of two photos from an Argosy Casino brochure.
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        The move was prompted by complaints this week from Mrs. Henry's husband, Kentucky Lt. Gov. Steve Henry.

        Mr. Henry said he understood that because the photos were taken when his wife was single and working her way through the University of Cincinnati as a model, he had no legal standing to force the ads to be pulled.

        “Once you're a model, they own those pictures,” Mr. Henry said Wednesday.

        But he also wanted Kentucky residents to know that his wife is not touting Indiana's casinos, which are hurting attendance at Kentucky thoroughbred race tracks.

        On Friday, Argosy general manager Arnold Block announced the Lawrenceburg-based casino and hotel will look for a new model for its advertising and marketing materials.

        “The lieutenant governor's request leaves the impression that models might not want to be associated with Argosy,” Mr. Block said. “We believe that it is an honor to represent the top riverboat casino in the nation.”

        “Who knows, the winner might even be the next Miss America.”

        Argosy has said it will continue distributing the brochures featuring Mrs. Henry, but once the supply is out, no more of the materials will be produced.
       



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