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Sunday, July 22, 2001

Concert tours sing the slow-economy blues


Higher ticket prices make fans think twice

By David Bauder
The Associated Press

        NEW YORK — The slowing economy has struck a sour note along the pop concert trail.

        The $508 million earned by the top 50 tours during the first six months of 2001 is down more than 12 percent from the same period a year ago, according to the industry trade publication Pollstar.

        Because of an increase in ticket prices, the downturn is steeper when measured by how many tickets were sold. The 10.9 million tickets bought to see the top 50 acts is almost 16 percent lower than the 12.9 million during the same time last year.

        The concert business used to be relatively insulated from economic downturns, but the price of tickets has changed that, Gary Bongiovanni, Pollstar editor in chief, said.

        “I don't know if it's right to call them luxury items, but it's not a frivolous expense to go to a concert nowadays,” he said.

        Irish rock band U2, which grossed $69 million on its well-reviewed Elevation tour, is the year's top money-earner so far.

        But Rod Stewart's tour, for instance, has played to half-empty arenas much of the year.

        The average price of a concert ticket for one of the top tours was $46.69, Pollstar said. That's more than double the $21.40 average during the last recession in 1991.

        The double-bill tour of Elton John and Billy Joel charged an average of $100.95 a seat, second only to opera star Luciano Pavarotti's $119.76. The rock band 3 Doors Down had the cheapest seats, at $21.82.

        The downturn doesn't affect the biggest acts — U2 and Madonna, for example — but more midlevel acts can be expected to feel it, Mr. Bongiovanni said.

        Teen bands 'N Sync and Backstreet Boys both finished among the top five. But their ticket prices are both more than $50 apiece and they're not selling nearly as quickly as they used to, he said.

        “Acts like that may need to cut back on their touring,” he said, “which may be difficult because you don't know how long their career is going to last. It's a really tough decision if you're the manager for these acts.”

        For the Backstreet Boys, the decision was made for them: the band canceled the remainder of its U.S. and Canadian tour when member A.J. MacLean entered rehab for depression and alcohol use.

        A better picture of the industry's health will come in the next few months. Traditionally, most concert dates come in the summer.

       



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