Wednesday, June 20, 2001

Film festival gets corporate support

By Margaret A. McGurk
The Cincinnati Enquirer

        The freshman Cincinnati International Film Festival has signed its first corporate sponsor, a breakthrough for the three-day event.

        The Procter & Gamble Fund, a charitable arm of the corporation, has pledged an unspecified amount to help support a free children's film event that will follow the main festival.

        Festival founder Terry Alvarado has booked the theaters in Cincinnati Museum Center at Union Terminal for the third weekend in October for the festival.

        Brian Sasson, supervisor of corporate contributions and community relations for the P&G Fund, said that although the fund rarely supports film festivals, this program was a good match to the fund's focus on education, diversity and local benefits.

        Mr. Alvarado said he hopes to announce more sponsorships soon, including support from a major electronics firm.

        He said he expects to announce a feature film lineup and put tickets on sale by July. Local filmmakers have been invited to submit feature and short works for a regional showcase.

        The festival will open with a tribute to the career of Doris Day, hosted by Nick Clooney. Ms. Day rarely leaves her animal-refuge home near Carmel, Calif., but producer Cindy Bashore of Northside Films plans to visit California to interview her for the tribute program.



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