Monday, June 11, 2001

County hires promotions agent


Butler aims to lure businesses to growing area

By Steve Kemme
The Cincinnati Enquirer

        HAMILTON — To attract more businesses to Butler County, the commissioners have hired Holly Nazzarine to fill the newly created position of public relations/marketing specialist for the county's economic development division.

        The new position fits in with Butler's plan to market itself more aggressively as a good location for high-tech businesses.

        “I believe it will be a solid boost for economic development in Butler County,” Commissioner Courtney Combs said. “Holly has a very strong background in marketing and promoting.”

        Ms. Nazzarine, who was one of 20 applicants for the position, will be paid $38,000 a year. She was hired this past week.

        The money for her salary will come from the Economic Development Association of Butler County, a public-private organization started by Butler four years ago, and from the county's tax-increment financing account.

        The county had been pay ing a consulting firm in Dayton to perform marketing work for economic development.

        Mr. Combs said county officials were satisfied with the consultant's work, but realized they could hire someone to do more work for about the same amount of money they were paying the consultant.

        Ms. Nazzarine was the brand manager for two automotive industry magazines published by Gardner Publications in Newtown.

        She was responsible for creating the marketing concepts and editing all the promotional material. She also coordinated and attended trade shows to promote products and services.

        Although she works for Butler County, her services will be available for the economic development departments of Hamilton, Middle town, Fairfield, Oxford and West Chester Township.

        “All the economic development departments will be able to use her in a forum for all of us to push Butler County with one voice,” Mr. Combs said.

        As part of her job, Ms. Nazzarine will be attending national conventions to try to attract businesses to Butler County, he said.

        “I'm looking forward to a lot of exciting promotions,” Mr. Combs said.

       



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