Sunday, May 27, 2001
What's the Buzz?
P&G rolls out new bibs
By Cliff Peale
The Cincinnati Enquirer
Trying to hit the market for baby bibs the same way Pampers revolutionized diaper sales in the 1950s, Procter & Gamble Co. has introduced a new line of disposable bibs.
The Cincinnati-based, consumer-goods goliath said the new product would eliminate enough hassle to let parents be parents.
We know that moms and dads immediately will see the value and convenience of Bibsters for their on-the-go lifestyles, said Deb Henretta, president of P&G Global Baby Care.
Bibsters will come in two sizes. A package of 20 is expected to sell for about $3.99, while a package of 40 should sell for $7.59.
The package includes the Pampers name and logo and appeared on store shelves last month in most places Pampers are sold.
Just as Pampers were originally thought to be perfect for traveling and later spread to everyday use at home, P&G hopes that parents will use Bibsters not only in restaurants, but eventually at their own kitchen table.
This is one of the first moves that P&G's Baby Care business has made past diapers and wipes. Executives talked last year about expanding the company's product line in that category.
In developing Bibsters, P&G used some of the same paper technology that it uses in Pampers. Each bib includes a clothlike topsheet, an absorbent middle layer and a protective backsheet.
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