Procter & Gamble Co. has chosen Strata-G Communication, a downtown Cincinnati marketing and communications firm, to produce its annual corporate report for fiscal 2001.

        In addition to a traditional printed report, Strata-G also has been asked to produce a report that underscores chief executive officer A.G. Lafley's emphasis on leveraging Web-based technologies to promote the Cincinnati consumer-goods giant and its brands.

        The first version of the report is to be designed for and published on the Web to give shareholders a more flexible and useful way to access the company's corporate information.

        In addition to chronicling the company's actions and performance during the fiscal year, the online report will incorporate a variety of interactive tools.
       

Design firm hired for re-branding campaign

        Libby Perszyk Kathman, an international design consultancy firm in downtown Cincin nati, has been hired as the lead agency for a $40 million re-branding campaign from information technology trainer Global Knowledge Inc.

        Global Knowledge operates 70 training centers in 20 countries and trains an estimated 300,000 IT professionals each year.

        LPK — which has tackled major branding assignments for Microsoft, IBM and Procter & Gamble, among other large corporations — will kick the campaign off by creating a corporate logo for Global Knowledge.

        The logo is shaped like a sphere, representing the global nature of the company, combined with interlocking bars that reinforce integrated product offerings.

        The re-branding effort will include direct mail, print, broadcast and Web-based initiatives targeted at prospective students and major corporations worldwide.

        “Our objective was to create a consistent, well-integrated brand presence within an organized and flexible framework,” said John Recker, LPK vice president and director of brand strategy.
       

Ad agency creates museum commercial

        A new television commercial created by downtown Cincinnati ad agency Mann Bukvic Gatch Partners for the Cincinnati Art Museum, dramatizes the artistic and social impact of Gordon Parks — photojournalist, filmmaker, novelist, poet and composer.

        The objective of the commercial is to provide a “final call” as the exhibit Half Past Autumn: The Art of Gordon Parks draws near its conclusion Sunday.

        But it's also intended to serve as an inspiration to overcome adversity in light of the riots that followed the recent shooting death of an unarmed black man by a Cincinnati police officer.

        “Art can heal. It can be a place where we can achieve a sense of perspective, experience the pain and hope of others and hopefully reconcile differences,” MBGP president Dave Bukvic said. “Given the events of the past few weeks, this thought-provoking exhibit takes on added meaning.”

        The commercial was created under the direction of Jackie Reau, the Cincinnati Art Museum's director of marketing and public relations.

        MBGP serves as agency-of-record for a wide range of regional and national companies, including the Cincinnati Zoo, Cincinnati Symphony Orchestra and Downtown Cincinnati Inc.

        Randy Tucker covers advertising for The Cincinnati Enquirer. Have news? Call him at 768-8487, e-mail at rtucker@enquirer.com or fax 564-6991.
       

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