Sunday, February 04, 2001
What's the Buzz?
Arts groups may get boost
By Cliff Peale
The Cincinnati Enquirer
Greater Cincinnati arts organizations could be the beneficiaries of new dollars and training on how to market themselves this year.
The American Express National Arts Marketing Project has expanded to four more cities nationwide, including Cincinnati. It will operate locally through the Cincinnati Institute of Fine Arts, which runs the annual Fine Arts Fund pledge drive.
Established in 1997 with a $1.5 million grant from American Express, the program now is expanding to 12 cities with a new $1.5 million grant.
It includes workshops on marketing tactics, such as direct mail, cultural tourism and customer service.
The benefit also includes a training program to help marketing and audience development, and access to an Internet site (www.artsmarketing.org) to share information.
Learning how to reach new audiences and building new sources of revenue are among the most critical challenges facing the arts today, said Gary Steuer, president and chief executive officer of the Arts and Business Council Inc., the New York City group organizing the National Arts Marketing Project.
The Cincinnati Institute of Fine Arts also administers the local Business Volunteers for the Arts, which has 97 members.
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