Thursday, January 04, 2001

School gives movie bad review

Indian Hill's Country Day upset drug film uses its name

By Cindy Kranz
The Cincinnati Enquirer

        Cincinnati Country Day School is irritated that its name is used in Traffic, the new movie about a fictional American drug czar with a drug-addicted daughter.

        The private Indian Hill school contacted the filmmaker, USA Films, last Friday, demanding an explanation.

        “We sent them a letter inquiring why our name was used in a fictitious movie dealing with some very controversial subject matter,” said Head of School Charles Clark. “It's definitely unacceptable and inappropriate.”

        Cincinnati Country Day is identified once in the movie as the school attended by the drug czar's daughter. USA Films did not ask, nor receive permission, to use the school's name, Mr. Clark said.

        Consetta Parker, local representative for USA Films, said the company declined to comment.

        Mr. Clark discovered Cincinnati Country Day was named in the movie while reading a Dec. 27 New York Times review of Traffic.

        He contacted a New York lawyer who attended the movie to verify the name was used.

        “We're not asking for anything at this moment,” Mr. Clark said. “We want to find out why and how this could happen. If I had a magic wand, obviously, removal of any reference to Cincinnati Country Day School would be ideal.”

        Cincinnati Country Day is undeserving of the kind of attention it could receive for a movie about drugs, he said.

        “We're most interested in a response from USA Films and some kind of protection for our kids, our families and our school from being identified with this vice in life,” Mr. Clark said.

        The movie, starring Michael Douglas, was partially filmed in Cincinnati last May. It opens here Friday.


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