Sunday, September 19, 1999
SMALL-BUSINESS DIARY
Marketers to hear of e-commerce
John Rosenfeld of GE Aircraft Engines will bring his e-commerce experiences to the September meeting of the Business Marketing Association at noon Tuesday at the Gregory Centre, 601 E. Pete Rose Way.
Mr. Rosenfeld, former e-commerce manager at Lexmark International, a maker of computer printers based in Lexing ton, Ky., saw revenues grow by 550 percent within 11 months at the company. His comments at the luncheon, which costs $36 for nonmembers and $28 for members of the association, will examine challenges and opportunities that the Internet brings to marketing and advertising professionals.
At GE, Mr. Rosenfeld leads a team of 24 professionals who focus on how to make it easier for customers to do business with General Electric.
Also, the association has announced its 1999-2000 board of directors. Bill Powell, ClearPointe Communications, will be president. Steve Palmer of Palmer Promotions is president-elect.
Young entrepreneurs seek more members
The Young Entrepreneurs Organization of Greater Cincinnati wants to boost its membership and has embarked on a campaign to bring more younger people to the group.
To qualify for membership, individuals must be under age 39 and be the founder, co-founder, owner or controlling shareholder of a business that has gross annual sales exceeding $1 million. They must be committed to helping the well-being of other entrepreneurs.
The mission of the organization is to support, educate and encourage entrepreneurs to succeed in building their companies and growing personally and professionally.
John Wendt, managing partner of H.K. Campbell & Co., is the newly elected chapter president.
The local chapter of the national organization breaks down its membership roster into forum groups of seven to 10 entrepreneurs who meet monthly to discuss challenges and share advice, experience and insights.
N. Ky. business center plans seminar
The Northern Kentucky Small Business Development Center at Northern Kentucky University will present a semi nar for entrepreneurs from 6 to 9 p.m. Thursday.
The seminar is in Room 461 of the Business-Education-Psychology Center at the university and costs $15 per adult. For information, call 572-6524.
Business bookshelf
From The Best Guide to Success (Renaissance Books; $16.95) by Barbara Somervill: “Become a cheerleader. Offer public (group) praise for a task well done, regardless of who did it. Offer criticism or negative comments behind closed doors. It's been said before, but this is a must! Never berate members of the group in front of each other.”
— John Eckberg
