Wednesday, June 23, 1999

Coke contract to bring annual $400,000 to Ross Local Schools yearly

Agreement pays off former Pepsi deal

Enquirer Contributor

        ROSS TOWNSHIP — An exclusive agreement with Coca-Cola will net the Ross Local Schools about $400,000 annu ally to provide Coke products in each of the next 10 years, school officials estimate.

        Superintendent David McWilliams said the agreement freezes prices during the life of the contract and provides about $8,000 to pay off scoreboards obtained through a previous contract with Pepsi at Ross Senior High School. The district will also receive an upfront cash payment of $150,000 plus $30,000 — $3,000 a year for 10 years — for scholarships.

        In exchange, the district agreed to place only Coca-Cola products and vending machines in its two elementary, middle and high school buildings and outside near athletic fields. Booster, community and school groups also will be offered the same pricing for their concession operations.

        “We didn't want to lock their hands but we did want to give them the option,” Mr. McWilliams said.

        The schools will receive a monthly commission of 52 percent of gross sales. It will be divided among buildings based on use.

        In the elementary and middle schools, soft drink vending machines only will be available to adults during the school day. At the high school, they are open to students and teachers alike.

        Besides providing money, Coca-Cola agreed to provide coolers, water bottles and sports drinks to Ross' athletes, Mr. McWilliams said. Work on changing the vending machines is expected to begin shortly.


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