Friday, June 18, 1999
Lakota schools get $4.5 million in deal with Coca-Cola
BY SUE KIESEWETTER
Enquirer contributor
UNION TOWNSHIP — Lakota Local Schools will receive an estimated $4.5 million over the next 13 years, thanks to a new agreement with Coca-Cola.
The renegotiated contract will give the district an upfront cash payment of $350,000, which will be banked on behalf of the athletic department. Interest will be used to supplement the program, thus reducing the amount of spent from the general fund on athletics, said Superintendent Kathleen Klink.
In exchange, the district agrees to give Coca-Cola exclusive selling rights in vending machines and concession stands at athletic and other school events. The agreement extends to booster organizations in the district.
In the elementary schools, soft drink vending machines are in only the teachers lounge. At the junior and senior high schools, students may buy soft drinks through machines during certain periods of the day, including lunch, said Dick Camp, director of support services, who negotiated the contract.
“We look at this as an added value to the schools,” Mr. Camp said. “We're doing it because it helps everybody. It's something that can help offset costs without going to the taxpayers.”
Under the agreement, the district will also receive cash payments of about $30,000 each of the next five years and will receive a commission of 55 percent, Mr. Camp said. That $150,000 likely will be used to support Lakota's Web site (www.lakotaonline.com)by allowing the technology department to have a full-time Web master.
“The real value to us is the commission,” Mr. Camp said. “During the 1998-99 school year Coke sold 22,000 cases of its products. I expect that volume to continue or increase.”
Each building will receive a portion of the monthly commission check based on the volume of products sold there. The money will go into the principal's fund. In the junior and senior high school build ings profits also will go to food service and athletics, Mr. Camp said.
Using the volume from the just-ended school year as a base, Mr. Camp estimated the district would receive $3,775,200 in commission plus a 25-cent-per-case bonus, or $71,500. When Lakota East and West high schools opened two years ago, Coke paid about $125,000 for scoreboards and other equipment.
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