Thursday, April 29, 1999

Waynesville markets its charms on a CD-ROM

Enquirer Contributor

        WAYNESVILLE — This Warren County village, known as the Midwest's antiques capital, is taking its marketing efforts high tech.

        Officials Wednesday unveiled an interactive computer compact disc packed with information about Waynesville. The CD-ROM will primarily be an economic development tool, but will also be useful for potential residents, said Village Manager Kevin Harper.

        The interactive CD-ROM is loaded with pictures, sounds, graphics and information covering every aspect of the village, including shopping, schools and leisure activities. Another feature: links to Internet sites of local or regional interest.

        “We have hundreds of pictures of the village of Waynesville in there,” Mr. Harper said. “It electrified people. It's visually appealing. It has sound and pictures. The information is there.”

        Waynesville teamed up with the Center for Public Management and Regional Affairs at Miami University to develop the CD, saving thousands in production costs. The village supplied the idea while the center did the production, Mr. Harper said.

        Miami University worked for free, and the village paid to have 1,000 CDs manufactured. With packaging for the CDs, Waynesville spent about $1,000 on the project.

        “They worked their fingers to the bone,” Mr. Harper said. “They certainly helped us.”

        The CDs are expected to be delivered within a week.

        “We intend to ... distribute them to business prospects and others seeking information about our community as a marketing tool,” Mr. Harper said.

        Officials had discussed putting together a video but chose innovative technology. “Video's expensive to do and it's bulky,” Mr. Harper said.

        The CD-ROM will be mailed to commercial prospects and handed out at trade shows.


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- Waynesville markets its charms on a CD-ROM