Monday, July 12, 1999

Access channels seeking new name




BY JOHN KIESEWETTER
The Cincinnati Enquirer

        Don't dial the I-Team. Cancel the page for Nash Bridges. No need for Martial Law.

        A 10-year-old case of mistaken identity soon will be solved. By September, we won't have two organizations called “CCV.”

        They couldn't be at farther ends of the spectrum:

        • Citizens for Community Values, the anti-pornography crusaders based in Sharonville;

        • Cincinnati Community Video, the city's public access channels which, at times, have aired some rather blunt language and images.

        It has been kind of confusing, which is why the TV operation has started a contest to select a new name. The winner will receive $100. (Hey, it's a non-profit organization.)

        “The last time they made headlines, we had more than one comment,” says Belinda Rawlins, systems co-ordinator for the public access TV operation.

        “I've trained myself not to say "CCV' anymore. Neither is listed in the phone books as "CCV.'” @a:Who came first?

        Technically, the anti-obscenity organization had the acronym first. Founded as Citizens Concerned for Community Values in 1983, the name was shortened to CCV in 1986 or '87, says CCV President Phil Burress.

        Cincinnati's public access folks adopted a new name in July 1989, when it was spun off by Time Warner cable into an independent agency.

        Technically, the dual CCVs haven't created confusion at the Sharonville offices of the grass-roots, pro-family organization that has campaigned against strip clubs, Larry Flynt's bookstore, adult entertainment businesses and the Jerry Springer show, among other things.

        “We get about 25,000 calls a year,” Mr. Burress says, “and I don't know if we've ever received a call for them.”

        “Really, Cincinnati Community Video is a big, ol' mouthful that doesn't say much. But it is a scientific description of what's going on,” Ms. Rawlins says.

        Cincinnati Community Video's summer newsletter declares a need for a new name “because our existing one doesn't describe us, or energize us, or brand us. We know what we do, and so do you. But what should we call ourselves?”

Creative name
        The video group's mission statement calls for providing education, equipment and an “environment to assist people in communicating effectively through media.”

        The newsletter encourages residents to be creative, suggesting names like “Open TV” or “Television FIZZ.”

        “You don't need to use the words "Cincinnati,' "Community' or "Video,'” it says.

        Suggestions can be made through Aug. 11 on forms available from CCV offices at 2114 Reading Road, by calling 651-4171 or on the Internet at www.cincinnatis.com/ccv. A committee will select a winner before Labor Day, Ms. Rawlins says.

        Then Cincinnati will have one less CCV to kick around.

        That's fine with Mr. Burress. “We are concerned if someone is thinking we're doing something, and it isn't us. That concerns us if that happens.”

        Soon it won't be a problem.

        John Kiesewetter is Enquirer TV/radio critic. His column appears Monday and Wednesday. Write: 312 Elm St., Cincinnati 45202; fax: 768-8330.