By John Erardi
Cincinnati Enquirer

Chuck Machock's days of giving officials a piece of his mind are over.

"It won't happen again," University of Cincinnati athletic Bob Goin said Friday. "I talked to Chuck and he was very remorseful. When (he's on the sidelines, on the radio) he's a representative of the university and he will conduct himself accordingly."

Machock, the radio color analyst for UC basketball, was ejected Thursday in Salt Lake City by game official Mike Kitts, during a media timeout with 15:56 to go in the UC-Gonzaga game in the first round of the NCAA Tournament.

UC coach Bob Huggins had been automatically ejected by Kitts at the 16:17 mark after being called for two technical fouls while disputing a traveling call on UC's Jason Maxiell.

Machock is a longtime friend and working associate of Huggins'. Machock was the head coach at Central Florida when Huggins was an assistant there.

Machock denied on Friday to Enquirer reporter Bill Koch the published assertions from two other courtside reporters at the UC-Gonzaga game that Machock had directed the comment "S.O.B." at Kitts during a timeout.

Machock told Goin he didn't use vulgarities, and Goin said he believed him.

"But there's a degree of guilt there (in taking off the headset to yell at an official) and Chuck acknowledges that," Goin said.

As a result, Goin said, Machock will donate his talent fee from the Gonzaga game and the first two games of next season to the student group C-Paws, which does outreach work. Machock also will publicly apologize on Huggins' radio show Monday night on WLW-AM (700) for his actions in Thursday's game, Goin said.

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E-mail jerardi@enquirer.com